Sky Bet and Bet365 introduce new data feed to improve in-play betting

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Gambling operators Sky Bet and Bet365 will try to increase the speed of their in-play sections by introducing a Fast Player Statistics Feed. It’s a new service that works in real time and is developed by Perform and backed by Opta Stats.

The two juggernauts in the gambling community are amongst the first who will test out the capabilities of the new feed which include various in-play stats for live trading and quicker settlement when betting on team and player markets. That way, users can include these statistics into the bet-builders, and the whole process of in-play betting becomes much more convenient.

What is a Fast Player Statistics Feed?

The Fast Player Statistics Feed shows things like passes, shots, and tackles, which can be used in request-a-bets and bet-builders so that gamblers have more options when betting on some of the most popular football stars and tournaments.

What do others think of this?

The SVP Betting of Perform John Harlow said that this could revolutionize the betting process for those who enjoy following stats like tackles, passes, and shots. He also added:

Goals are still the most important thing of course, but shots happen ten times as frequently as goals, and from a wider spread of players, so the new Opta feed has given an opportunity for operators to create compelling new player-focused experiences that occur throughout the 90 minutes.

Both Sky Bet and Bet365 are using the data directly, but punters also have the choice of trading themselves or using one of the price providers accredited by Opta, for example, Banach or Sportcast.

The Chief Commercial Officer of Perform Andrew Ashenden said that the company Perform has the required experience to provide fast data for in-play betting. He added that football fans and punters are already used to statistics like shots, passes, and tackles appearing on media thanks to Opta’s services. The CCO was pleased with the reaction from both partners and bettors, seeing as the company put a lot of work into collecting the data. He’s also proud of the team’s achievements and happy that they could provide the sports betting industry with innovations that can improve the quality of experience for many people.

Future Plans

Sky Bet already made their announcement of the new Fast Player Statistics Feed by running a campaign, but it will be much harder to advertise in-play betting in the UK due to a pre-watershed ban which will take place during live sporting events. Sky will have to run a maximum of one ad during a commercial break. This change will take place from the beginning of the next Premier League season.

After recently receiving a waiver from the New Jersey Division of Gaming Enforcement, Bet365 can now operate in the United States thanks to the agreement with Hard Rock’s sportsbook and the company is now set on expanding across the pond. They also have a partnership with Resorts World Catskills based in New York, but it hasn’t approved sports betting yet.

We think that the new Fast Player Statistics Feed will be a great addition to those two bookmakers and hope that others will follow suit after a successful test period. Opta has proven itself as one of the best companies when it comes to football stats, and innovations like these can only mean more options for punters, which is always great. We’ll have to see how these two gambling operators will implement this new system, but they certainly have the resources and experience to do it without any significant problems.

Thomas O'Brien

A historian by profession and all-round sports nut, Thomas is the person behind our blog keeping you up to date on the latest in world sports. Make sure you also check out his weekly tips and Premier League predictions!

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